How Google Chromecast and Other Convergence Models Will Benefit Video Content Publishers

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Google is changing a lot in the world and commanding more influence as a result. They are investing in Calico, a health care initiative; toying with artificial intelligence (AI); and even in the area of transportation they are making strides with self-driven cars. Google made a smart choice to sink its claws into YouTube, one of the most popular websites in the world that hosts an unimaginable amount of video, everything from "Two Girls One Cup" to "Epic Meal Time". With Chromecast, Google will again bring about influence and change, enabling more publishers to get their content onto flat screens in living rooms across the world. This is huge.
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If video publishers are able to harness the power of Chromecast with viral video, a healthy subscriber base and really engaging content, they will change the game for TV consumption. Right now, audiences are changing their consumption habits, following trends set in place by companies like Apple, Amazon, Facebook and Google. Convergence will develop rapidly and probably enable more competition in the gaming market as well.

Publishers that are social with their users will benefit the most from this development because their users will already know where to look for great content. The boys over at Epic Meal Time are probably already trying to capitalize on this potential. If they aren't, they should be.

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