Food, Health and John/Jane Doe can Connect on New Social Network

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FoodNiche.me

The Mankato Gazette reports that a new website has launched and its goals are to make the exchange of ideas, information, support and fun from food, diet and nutrition. The creators of FoodNiche.me gathered highly regarded research from studies in nutrition and behavioral psychology and social science to create a platform for engaging and informing people on healthy eating habits.

Part of the FoodNiche launch is the NourishX challenge, a monthly challenge that aims to cut out packaged food as much as possible, hydrate the body with at least five glasses of water a day and eat around 3 vegetables per meal. The organizers of the event also have a range of suggested foods to consume available from the Digital Journal here.

Slanted Magazine Southern Minnesota Arts & Culture has noted their creative approach to getting users excited with great video and other content that inspires people to join the network and get support from chefs, nutrition experts and others on the network. Members can get an invite to the platform for free. They are also on Facebook.

Research used, according to DJ, included a report from Food Insight and International Center of Excellence in Food Risk Communication, as well as other major respected journals, periodical, polls and studies; key factors for the company's market research vital to the survival and business model of a food-based social network service. The Journal Psychology and Health was another source cited.

The page design and user experience seems modular and typical of a social network, yet somehow much more serious as well. It seems, visually, a mix of emotions including the feeling of support and the colorful fun vibe that a foodie would love. The site's marketing and user experience standards are high.

Food and restaurant recommendations can be made between trusted and/or expert connections versus the random reviews found online or on sites like Yelp or Urban Spoon. Social media has always proven to be a winner in scenarios such as this. Trusted connections are always better. Just look at the success of a company like LinkedIn, a social network for business professionals. FoodNiche has been likened to LinkedIn, but for food and health rather than money, finance and career opportunities.

Weaving taste and the "art" of food into the mix will also be important, and considering that this is a social network, they will likely be quite successful in developing a core cult following of foodies, chefs, restaurateurs and others in the food industry or hobby. By combining food enthusiasts with health experts and basic consumers looking to get healthy, this platform may generate a lot of noise and shake up things in both the food and social media landscape. This is especially true with the growth of the food niche in America.

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