Facebook's Commercialization May Become Its Worst Enemy

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Mark Zuckerberg and his company Facebook celebrated one year of going public today, but some wonder if there is anything to celebrate about.

A Mashable article recently detailed the many changes Facebook has undergone since going public one year ago. Those changes reflect the ongoing focus on money for Facebook, since it has become a company with investors in the stock market that want to make money based on its ability to perform in that realm.

How does Facebook earn money, you ask? Well, if you use it, you should have some clue. Firstly, Facebook has become increasingly focused on how apps, redesigns and other products from the site can be monetized, either via advertising or actual e-commerce sales on the site itself. It has also proven to be a marketing engine, lately urging page administrators to promote their posts in exchange for payment. You can also send emails to users you don't know for a payment.

A lot of the comments on the Mashable article referred to Facebook turning into another MySpace - after ads and Spam. Another user said he migrated everything to Google +. Regardless, Facebook has 1.1 Billion users, making an attractive target for investors seeking to influence those users on a global scale.

As the article also pointed out, Facebook is now a company, whether it started out to make money or not. It's not only a company, however. It is a publicly traded company, meaning that those with high stakes in the company influence the decision making and ultimately its direction. The question will be whether or not Facebook can retain those users and not lose them to another network(s). This will mean that Facebook will have to tread carefully and become more aware of the impact on its users that the site tracks information on them. Privacy is another concern among people who use the site. This problem is not specific to Facebook, though. Google will have to wrestle with its own demons on this issue as well.

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